If you would like to be successful in multilevel marketing, you cannot do it solo. You need a team. And, like any other team, your network marketing downlines need some management. Without it, your team will probably stagnate or give up completely.
Unfortunately, though it is an easy concept to understand, it isn’t always that straightforward to successfully do. By putting to use these network marketing strategies with your organization, you can expand your business stronger and faster.
First, you want to recognise the three classes of distributors which make up your organization:
1. Distributors From Hell. These are the ones that simply suck the life out of you day by day. They’re the ominous clouds that have no business in this business. They come to conferences and whinge. They are full of excuses. The products aren’t right, their sponsor didn’t call back quick enough. You name it, they’ll gripe about it. They’ll demand the majority of your time if you let them. The best guidance is to not sponsor them in the first place. But if they manage to get in your downline, Don’t focus way too much of your time on them. Don’t fall into their trap! You can’t fix them. Ever.
2. The Regular Distributors. By far, the largest number of your distributors will be those who go from mildly interested to totally motivated, although not megastars. Which is completely fine. Together this is the life blood of your organisation. So you’ve got to be wise about your time. Offer enough support so that they have the chance to rise up, but use caution not to do everything for them. Since they may not be fully talented in network marketing, they may call on you to finalize all of their deals, do all of their back office work and untangle all their issues. You have to train, support and empower them, but insist that they develop their own talents. Hold group trainings and encourage webinar attendance so that they learn the way to do things themselves. Be completely there for them, but don’t forget you’re not their secretary or customer service department!
3. The Builders. These are those few, true go-getters who take command of their business and do what’s needed to cause it to happen, irrespective of what. We like them. But beware! It’s a common management mistake to target the feeble, because they are the ones that need the help. Builders are self-sufficient, so they don’t need your constant attention, right? Wrong!
A standard example: You have 2 distributors in your downline for 2 months. Distributor A sponsored 1 person, and Distributor B sponsored 5.
You’re working truly hard with Distributor A to get him his 2nd one, thinking that he just needs one more to get moving. Without realizing it, you make Distributor B secondary, since she is doing great and doesn’t need any hand-holding.
But think about it. If you use your time doubling Distributor A’s success, you will add 1 distributor to your downline. Double Distributor B’s success and you’ll add 5. And of course, 5 new distributors increasing your company beats 1.
Focus For Success
As your organisation grows, you will begin to get busy. Focus one on one and give continued attention to your Builders, support and develop your Ranks, beware of your time sucking Distributors From Hell and watch your downlines grow stronger.
Karyn Weger is a top Network Marketing Coach both on- and offline. She teaches her strategies to struggling network marketers who have to create leads to build their downline.
categories: Downline,mlm sponsoring,mlm tips,network marketing tips,time management
